Data Processing & Deletion Policy

Effective date: 20 August 2026

RetentionFlow processes Shopify store, order, and customer data to provide retention analytics, churn insights, LTV reports, customer segmentation, and related app features.

This policy explains how data is processed and how merchants can request deletion.

Data We Process

RetentionFlow may process:

• Store details, such as store name, store URL, timezone, currency, and merchant contact information.
• Customer and order data needed for retention analytics.
• Purchase history, order value, order dates, product data, acquisition channel data, and customer identifiers.
• Analytics generated by RetentionFlow, including RFM segments, retention score, churn risk score, LTV, cohort reports, forecasts, and weekly action recommendations.
• Integration-related data when merchants connect third-party tools.

Why We Process Data

We process data to:

• Generate retention dashboards and customer insights.
• Calculate churn risk, retention score, customer lifetime value, and cohort behavior.
• Provide weekly retention actions and recommendations.
• Sync customer segments to connected tools when enabled.
• Maintain security, troubleshoot issues, and improve app performance.
• Comply with Shopify platform requirements and applicable legal obligations.

Data Sharing

RetentionFlow may share limited data with service providers and integrations only when required to operate the app.

If a merchant connects third-party tools, such as Klaviyo, Omnisend, Slack, Meta, Google, or email services, RetentionFlow may send data to those tools as directed by the merchant.

Data Retention

We keep data only as long as needed to provide the app, support the merchant account, comply with legal obligations, and maintain security.

After app uninstall or a valid deletion request, we delete or anonymize applicable data unless retention is required for legal, billing, security, or compliance reasons.

Shopify Privacy Webhooks

RetentionFlow supports Shopify privacy workflows, including:

• Customer data access requests
• Customer data deletion requests
• Shop data deletion requests

When we receive a valid request from Shopify, we process it according to Shopify requirements and applicable law.

Merchant Deletion Requests

Merchants can request data deletion by contacting:

Email: support@retentionflow.app

Please include your Shopify store URL so we can identify the correct account.

Customer Deletion Requests

If a customer of a Shopify merchant wants to access or delete personal data connected to a store, they should contact the merchant directly. Shopify and the merchant may then send RetentionFlow a valid platform request where applicable.

Security Controls

RetentionFlow uses reasonable security measures to protect processed data, including access controls, limited data access, secure infrastructure, and monitoring.

Contact

For questions about data processing or deletion, contact:

RetentionFlow

Email: support@retentionflow.app